Now that traffic has become the most important resource in the online community, without a proper tool called conversion, you can never convert your traffic into sales. If you’re currently making 1 sale per 100 visitors, it would be wise to improve your conversion rate by 10 times to make 10 sales, rather than paying 10 times more for advertiseing to get 1000 visitors to make 10 sales.
With that in mind, we lay out 15 simple conversion strategies that will help you sell more with less traffic.
Reduce the number of clicks a user has to doin order to get to his or her desired page. A site which takes 3 clicks or lesser to display an item or a page is more likely to have a better conversion rate than a site which is difficult to navigate. Shorten the number of actions a user has to take to reach the checkout page or subscribe to your newsletter.
Offer a coupon or a reward to your customers for sharing a review or a rating for your products. Keep this step optional and do not force it on your users as some consumers do not like leaving a review or a rating when they buy a product.
Many websites direct the search results to their home page rather than that particular search landing page. This lets the users know that your website is actually offering useful content rather than just increasing traffic.
Including a social metric on your sale pages can boost your conversions as people make purchases based on user reviews. Add a genuine statistic like “80% of men recommend this brand and repurchase this product” to let your visitors know about the popularity of the product.
Test different themes and offer location-based holiday themesto visitors as per the holidays in their country. People buy more things during holidays and a targeted theme with the right product inventory can enhance the conversions significantly. Use A/B testing to test different versions of the theme.
Most websites do not cater the customer once they have made the purchase. Go the extra mile by exchanging an email on how the product is working for them. This establishes a human connection with your readers and helps you plug any errors. Ask your readers about their experience with the product or service.
Some websites do not pay that extra attention to their “call-to-action” button as a result of which it gets lost in the theme of the website. Test different colors, text options, and size of your call-to-action button to see which designs work best for your conversions.
Use strikethrough pricing. People are more prone to make a purchase when they see that the original price of a product or service is much higher and it is available on a discount to you. Strike the original price and write the sale price with the discount percentage on the side to improve conversions significantly.
Add videos to your site in form of video reviews of users who have used the product or service. This establishes a connection with your audience as they can see the product and how it works through the eyes of a fellow user. Videos have better conversion rates as compared to images as they offer a virtual tour of the product or service to the consumers.
Use visual cues and images to direct your users to your call-to-action button. This button is the most important tool to improve your conversion rate drastically and your users must be able to reach it easily to click on it to buy or subscribe. A visually appealing arrow that points to the button or an image which focusses on the button is a good trick to ensure better conversions.
Add a live chat feature to your website. Most websites see this trick as a nuisance but it is the single-most convenient trick for users to buy from the website. It offers them a live platform to voice their concerns and get their queries solved easily. Keep it updated and provide prompt response to the queries to get better conversions.
Go easy on pop-ups and blinking bannersas they can irritate and send away the users rather than making them stay. Keep ads on your website to a minimum in order to provide a genuine shopping experience. Keep your most important information above the fold to attract more sales.
List down different discount coupons you are offering on the checkout page itselfto avoid losing your customers when they have almost ordered your product. Displaying an empty coupon code box at the checkout page makes your customers search the web for applicable coupon codes and in the process, they never return to the ordering page.
Turn off the captcha on your website if it leads to more conversions. You might be tired of the spam users but this step can certainly add to your conversions as not many people like to fill complex captchas on their way to buy or subscribe. Test your website to see if the number of spam bots coming to your website is worth as compared to the subscriptions or sales in that period.
Minimize risk and build trust by adding a money-back guarantee and no-questions-asked returns policy as these steps make your users believe that they are buying a good product and their money is secured.
So these are some tips which are very beneficial in improving the conversion rate of your website but not everybody is aware of these tips or takes them seriously. You can use these tips to sell more by increasing conversion rates. The tricks are small and easy to include in your website and can enhance your conversion rate significantly if used properly. Test these tips on your website and use the ones which boost the conversions without slowing down the website or affecting the user experience.
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